Comfeez (“Comfeez,” “we,” “us,” or “our”) operates the website https://comfeez.shop (the “Site”), through which we sell comforters, bedsheets, kids’ bedding, and related home textile products. This Privacy Policy explains what personal information we collect, why we collect it, how we use and share it, and the choices and rights available to you. It applies to visitors, customers, and account holders of the Site.

By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this policy, please do not use the Site.

1. Who We Are

Comfeez is an online retailer based in Pakistan, operating this Site on the Shopify platform. For the purposes of applicable data protection laws, Comfeez is the “data controller” of the personal information described in this policy.

Contact details:

●        Email: hello@comfeez.shop

●        Phone: +92 305 3329611

●        Website: comfeez.shop

2. Information We Collect

We collect information in the following ways:

a) Information you provide directly

●        Contact details: name, email address, phone number

●        Shipping and billing address

●        Payment details (processed by our third-party payment processors; we do not store full card numbers)

●        Account information, such as login credentials, if you create a customer account

●        Order history, product preferences, and wishlist selections

●        Communications you send us, such as customer support requests, reviews, or newsletter sign-ups, including via email, social media, or WhatsApp

b) Information collected automatically

●        Device and browser information (IP address, browser type, operating system, device identifiers)

●        Usage data (pages viewed, products browsed, time spent on the Site, referring/exit pages, links clicked)

●        Approximate location, inferred from your IP address or the shipping address you provide

●        Cookies and similar tracking technologies (see Section 5)

c) Information from third parties

●        Information from payment processors and fraud-prevention services confirming successful or failed transactions

●        Information from couriers/logistics partners confirming delivery status

●        Information from social media platforms if you interact with our Facebook, Instagram, or LinkedIn pages

3. How We Use Your Information

We use the personal information we collect to:

●        Process, fulfil, and deliver your orders, including payment processing and shipping

●        Create and manage your customer account, if applicable

●        Communicate with you about orders, inquiries, and customer support requests

●        Send you marketing emails, promotions, and newsletters, where you have opted in (you may unsubscribe at any time)

●        Personalize your shopping experience and recommend products

●        Maintain, improve, and analyze the performance and security of the Site

●        Detect, investigate, and prevent fraud, unauthorized transactions, and other illegal activity

●        Comply with our legal, tax, and accounting obligations

4. Legal Basis for Processing

Where required by applicable law (including the EU/UK General Data Protection Regulation), we process your personal information on the following legal bases:

●        Performance of a contract — to process and deliver your order

●        Consent — for marketing communications and non-essential cookies, which you may withdraw at any time

●        Legitimate interests — to operate, secure, and improve our Site and business, and to prevent fraud

●        Legal obligation — to comply with tax, accounting, and other regulatory requirements

5. Cookies and Tracking Technologies

We use cookies and similar technologies to operate and improve the Site, including to:

●        Keep items in your shopping cart and remember your session

●        Remember your preferences, such as currency (PKR/USD) and language

●        Enable wishlist and account functionality

●        Analyze site traffic and performance (analytics cookies)

●        Support advertising and retargeting on platforms such as Meta (Facebook/Instagram) and Google, where enabled

You can control or disable cookies through your browser settings. Please note that disabling certain cookies, particularly those required for the shopping cart and checkout, may affect the functionality of the Site.

6. How We Share Your Information

We do not sell your personal information to third parties. We share personal information only as necessary with:

●        Shopify, our e-commerce hosting platform, which processes data on our behalf to operate the Site, checkout, and store management

●        Payment processors, to securely process your payment

●        Courier and logistics partners, to deliver your order

●        Email marketing and customer service platforms, to communicate with you

●        Analytics and advertising partners (e.g., Google, Meta), where cookies are enabled, to measure and improve marketing performance

●        Verification and fraud-prevention service providers, to confirm your identity or detect fraudulent transactions

●        Professional advisors, regulators, or law enforcement, where required to comply with a legal obligation or to protect our rights, property, or safety, or that of others

Any third party that processes personal information on our behalf is required to use it only for the purposes we specify and to protect it in accordance with applicable data protection laws.

7. International Data Transfers

We are based in Pakistan, and our Site is hosted using Shopify’s global infrastructure. If you are located outside Pakistan, your personal information may be transferred to, stored, and processed in Pakistan or other countries where our service providers operate, which may have different data protection laws than your country of residence. Where required, we rely on appropriate safeguards to protect your information in connection with such transfers.

8. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this Privacy Policy, including to process your orders, maintain business and tax records, resolve disputes, and comply with our legal obligations. When personal information is no longer needed, we take reasonable steps to delete or anonymize it.

9. Your Privacy Rights

Depending on your location, you may have some or all of the following rights regarding your personal information:

●        Access — request a copy of the personal information we hold about you

●        Correction — request that we correct inaccurate or incomplete information

●        Deletion — request that we delete your personal information, subject to certain legal exceptions

●        Objection / Restriction — object to or request restriction of certain processing activities

●        Portability — request a copy of your data in a portable format, where applicable

●        Withdraw consent — withdraw consent for marketing or cookies at any time

●        Opt out — unsubscribe from marketing emails using the “unsubscribe” link in any email, or by contacting us directly

If you are a resident of the European Economic Area, the UK, California, or another jurisdiction with specific data protection laws, you may have additional rights under those laws (for example, under the GDPR or the California Consumer Privacy Act). To exercise any of these rights, please contact us using the details in Section 13. We may need to verify your identity before responding to your request.

10. Data Security

We implement reasonable technical and organizational measures designed to protect your personal information against unauthorized access, loss, misuse, or alteration, including relying on Shopify’s PCI-DSS compliant infrastructure for payment processing. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

11. Children’s Privacy

Although we sell products for children, the Site itself is intended for use by adults. We do not knowingly collect personal information from children under the age of 13 (or the relevant minimum age in your jurisdiction). If you believe a child has provided us with personal information, please contact us so that we can delete it.

12. Third-Party Links

Our Site may contain links to third-party websites or services, including our social media pages on Facebook, Instagram, and LinkedIn. We are not responsible for the privacy practices or content of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us at:

Comfeez

Email: hello@comfeez.shop

Phone: +92 305 3329611

Website: https://comfeez.shop

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Any changes will be posted on this page with a revised “Effective date.” We encourage you to review this policy periodically. Continued use of the Site after changes are posted constitutes your acceptance of the updated policy.